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34: Robert Killen: Your Networking Roadmap

There are many different flavors of strategic planning. This is only one. It is not critical that you use these exact steps for your own business. But it is critical that you take steps!

At the very least: know what you seek and make a game plan for getting it.

If you plan for nothing, you’ll undoubtedly achieve it.

Key #1: Identify Your Networking Objectives

This first step in the Networking Roadmap is rarely taken. Ask yourself “What do I want to accomplish through my networking activities?”

The answer might be a specific number of closed deals per month, or a dollar figure that supports your networking investment. It might be to build a large network of firstname-basis professional contacts. It may simply be to develop a more confident public presence. Or it might be all of these things.

Whatever your answer is, make it crystal clear. Write it down. Keep it with you.

Key #2: Draw a SMART Map

Once you have identified your objective(s), you need to figure out how to get there. SMART goal setting is an excellent method.

SMART stands for Specific, Measurable, Achievable, Relevant and Time-bound. The value of SMART goals is that, if done well, they are grounded and lead directly to where you want to go.

If a Mortgage Lender objective were to close one deal per month from networking efforts, a potential SMART goal might be to: (S) form realtor relationships, (M) one new relationship every two weeks, (A) possible given three networking events per week, (R) realtors are the primary referral source, (T) assess and modify every quarter.

Draw a map of SMART goals, one or more for each objective.

Key #3: Assemble an Accountability Team

Most of us need accountability partners to stay on track as we pursue our goals. Even our most passionate efforts can fall to the side without someone to keep us focused.

Ask for support and offer your own support as well. When Margaret Mead wrote…

“Never doubt that a small group of thoughtful, committed citizens can change the world;

indeed, it’s the only thing that ever has.”

…she wasn’t talking about business networking. But the truth of it is the same. Your success is largely determined by the supportive relationships you wrap yourself in.

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